Adventurist Life is a new type of magazine, part of the #IndependentMedia movement. A grass-roots approach with the adventure community in control over the content, not the advertisers. The editorial budget was funded entirely from the community, and ad-revenue used exclusively for operating costs like hosting and printing, creating a clear wall between the advertisers and the editorial team.

Creative tasks performed by The Layne Studio included from-scratch branding and identity, web and print design, photography, t-shirt/decal/patch design and production, technical services and managed hosting, editorial services, and more than a few adventure articles.

Project Highlights

  • Logo, Branding, Identity
  • Graphic Design (print and web)
  • Photography
  • Photo Retouching and Composite Imaging
  • Swag Design and Production
  • Promotional Materials
  • Publishing Standards
  • Editorial Services